Selling a home in Mesa is no longer about simply listing and waiting. Today’s buyers are selective, data-driven, and emotionally motivated — and small mistakes can cost sellers tens of thousands of dollars.

Lorraine Ryall has seen firsthand how avoidable missteps derail otherwise strong listings, particularly in luxury communities like Las Sendas, Red Mountain Ranch, Mountain Bridge, and The Reserve at Red Rock.

Here are the most common — and costly — mistakes.

1. Overpricing Based on Emotion

Sellers often price based on what they need rather than what buyers will pay. Strategic pricing creates urgency, competition, and leverage — Lorraine’s specialty.

2. Ignoring Buyer Psychology

Buyers don’t compare your home to the past — they compare it to what else is available right now. Presentation, staging, and first impressions are non-negotiable.

3. Underestimating Marketing Exposure

Professional photography, compelling copy, and targeted digital marketing dramatically influence offer quality. Lorraine’s listings are engineered to be found — and remembered.

4. Failing to Prepare the Home

Minor updates and repairs often yield major returns. Lorraine advises sellers exactly where to invest — and where not to over-improve.

5. Weak Negotiation Strategy

Price is only one term. Timing, repairs, contingencies, and appraisal protection all affect your net proceeds.

6. Misreading Market Signals

Mesa is not one market — it’s dozens of micro-markets. Data without interpretation leads to mistakes.

7. Choosing Experience Over Expertise

Years in real estate don’t equal local mastery. Lorraine’s hyper-local knowledge gives sellers an edge that national teams can’t replicate.